Pursuing Perfection: The High Standards of the Honda President’s Award

Earning the Honda President’s Award signifies a dealership’s steadfast dedication to outstanding performance. This distinguished honor is awarded only to those who fulfill a demanding series of standards, highlighting its rarity. For example, dealerships must hit 100% of their New Vehicle Sales (NVS) target, uphold a Retail Sales Effectiveness (RSE) that is average or higher, and achieve a ratio of Honda Certified Pre-Owned Vehicles (HCPV) to new vehicle sales of at least “.22:1,” among other rigorous requirements. These benchmarks emphasize the award’s insistence on absolute excellence across all dealership operations.

This thorough approach ensures that the award represents the highest standard of quality across the Honda dealership network. It sends a strong message that achieving and maintaining high standards is not merely encouraged—it’s a consistent expectation across all business facets. Every department, from sales to service, is required to exhibit superior performance that surpasses usual expectations.

This thorough dedication to excellence ensures that award-winning dealerships deliver a customer experience second to none, bolstering Honda’s reputation for quality and customer satisfaction. Thus, the award is not just a reflection of a dealership’s dedication to excellence. It’s a powerful affirmation of its consistent ability to surpass Honda’s stringent benchmarks.